MBA, MTA, Certified Music Therapist and Author
Jennifer witnessed the power of music as a young teen when her Grandad had his second stroke leaving him unable to speak or walk. It was Granny who asked her to bring her guitar to the hospital center and sing his favorite song. As she sang, she watched the face of the grumpy old man she thought she knew, turn into the tears of a man who wanted a more meaningful connection.
Uncertain times will always be with us. Perhaps music can be our proven constant. – Jennifer Buchanan, MTA, MBA
That moment was the beginning of her journey to becoming a Music Therapist.
Jennifer jokes that her speaking career started in elementary school when she won her school district’s speaking contest. She recognized the power of a message and how it could transform thoughts and support new ideas. Also during these formative years, John Denver visited her school where he sang his music, shared the film of him traveling along the west coast, and shared the message of loving our land. Jennifer witnessed firsthand the power of imagery, message, and music. When they are all blended together, they become the perfect anchor to a moment never to be forgotten.
I believe in the power of music for mental health and well-being and there is no other way I know to get out the work I have been doing for 30 years – exploring this power – than through a really well-crafted presentation. – Jennifer Buchanan, MTA, MBA
Her work today.
Jennifer is Founder and Visionary Architect of JB Music Therapy (JBMT), a music therapy company that has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for 30 years and that has been thrice nominated for the Community Impact Award by her local Chamber of Commerce. JBMT currently employs a diverse team of 18 Certified Music Therapists (MTAs) serving all ages in medical, education and community care settings.
As the author of two award-winning books – Tune In and Wellness, Incorporated she has become a trusted source for many television media outlets across North America and has been featured in publications such as The Guardian and The Huffington Post. Her latest book, Wellness, Wellplayed: The Power of a Playlist was written for all of us who love to make the biggest impact possible while getting the most out of life – it equips busy, mindful people with tools and supports to engage with music in a deeper way.
As an invited keynote speaker at national and international conventions, Jennifer speaks on music and mental health, music therapy, and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate wellness audiences.
Combining her music therapy experience with her MBA, Jennifer is the Executive Director of the Canadian Association of Music Therapists. The Canadian music therapy community presented Jennifer with their two most prestigious awards – the Norma Sharpe Award for lifetime achievement and the Frani Award, named after her long-time mentor and friend – and the pioneer of music therapy in Canada.